Introduction to Digital Marketing :
DM Opportunities
Digital Leadership
Project: Creating Presence online
Search Engine Optimization (SEO) :
Keywords Analysis
SEO On Page & Off Page Activities
Image, PPT & Video Optimization
Basic & Advanced SEO Techniques
Website Analysis, Competitor Analysis
Google Webmaster
Client Reporting
Project: Ensuring 5 Pages
being created on the website and ranked
Search Engine Marketing (SEM)
:
Campaign Setup
Bidding and Budget
Schedule: Start date, end date, Ad scheduling
Ad delivery: Ad rotation, frequency capping
Demographic bidding (Display Only)
Social settings (Display Only)
Search Engine Advertising
Defining Campaign Strategy
Traffic Conversion and Landing Page Optimization
Project: Creating a Landing Page and
Executing champing
Content Marketing
:
Content building
Content Research
Content Discovery & Ideas
Marketing & Distribution
How to create Infographics on Content Marketing
Content plan, Content mapping & Content Strategy
Project: Creating a Landing Page and
Executing champing
Blogging :
Business Blogging
Creating presence on Tumblr, WP and Blogger.
Project: Getting 500 views for your blog
& 10% engagement
Email Marketing :
Planning and delivering email campaigns
Landing page optimization
Dashboard
Reporting, Email automation.
Project: Creating Email
Template on Mail chimp
Social Media Marketing
:
G+ Pages, Communities
Twitter: Tweets and Lists
Instagram & Pinterest:
Posting 5 created images and getting 300 followers
YouTube: YouTube
analytics, Creating & posting a video on you YouTube channel.
Facebook, FB Pages , FB
groups.
Getting your message across on Facebook
Building your brand on Facebook, Growing your groups
and followers on you page
Project: Posting 5
articles on FB Page and engagement of 5%.
LinkedIn, Company Page,
LinkedIn Groups, Pulse, Slide share.
Getting your message across on LinkedIn
Building your brand on LinkedIn
Project: Posting 5
articles on Pulse and being in top 5% in your network
Social Media Optimization (SMO)
:
Conversations, relationships, word of mouth and
transparency
Research methods for writing quality, timely content
Engaging your audience with video
Social Media Training: Making best use of specific
Social Media platforms
Tools: HootSuite,
Pictochart, Canava, Asana.
Project:
Social media Analytics
Google Analytics
:
Install the Google Analytics Tracking Code
Verify the Google Analytics Code Installation
Troubleshoot Common Problems
Audience Reports
Traffic Sources Reports
Content Reports
Conversion Reports
From Data to Decisions
Understanding User Behavior
Understand Customer Segmentation
Project:
Video Marketing
:
How to work with your YouTube audience
YouTube Ad Formats Supported
Analytics & Insights
Video Manager
YouTube Video Dashboard
Video Bidding CPV (Cost Per View)
Project:
Mobile Marketing
:
Introduction to MM and Mobile apps
Mobile PPC
E-Commerce Design and Development
Critical factors to ecommerce success
Payment Gateway Integration
